Get found: notes on search and AI visibility
Straightforward guides on how local businesses get discovered through Google search, Google Maps, and the AI tools people now ask instead.
Guide
SEO vs. GEO: what's actually different (and why local businesses need both)
Search rankings and AI answer citations aren't the same game. Here's how each one works, and what actually moves each needle.
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Coming soon
How AI answer engines decide which businesses to recommend
A look at how tools like ChatGPT and Perplexity choose sources when someone asks for a local recommendation.
Coming soon
A plain-English guide to your Google Business Profile
What it is, why it matters more than your website for local visibility, and what to fill in first.
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